Just like any product, food has to be tested to ensure quality. There’s a lot going on in the Food & Beverage Lab ay Amway World Headquarters. I wanted to be a granular as the scientists in getting footage, focusing on the bigger experiments like tumbling the fruit snacks to testing the elasticity of theContinue reading “Testing Food Consistency & Durability | Amway WHQ News”
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An Air Purifier In Your Car? | Amway WHQ News
Innovation and the spirit of entrepreneurship is the heart of every great idea. This is the story of how scientists are addressing air pollution with a personal, portable solution to help their customers breathe cleaner air. I shot and edited this story, using video I captured in the Amway labs with some previous Atmosphere DriveContinue reading “An Air Purifier In Your Car? | Amway WHQ News”
From Seed to Supplement | Amway Open Meeting
This is a branded news story made for Amway World Headquarters showing how one of their best known products, Nutrilite, is developed from seed to supplement. Chris Koops is a video producer with Amway World Headquarters and flew to El Petacal, Mexico to get insight on how Nutrilite is sourced. I edited his incredible footageContinue reading “From Seed to Supplement | Amway Open Meeting”
The Elizabeth | Amway WHQ News
The challenge for this piece was gathering enough B-roll to get through the story. There aren’t very many photos that exist of The Elizabeth, much less of Amway founders Dick DeVos and Jay Van Andel on it. To add some flavor to the photos, I animated one of the first images we see so thatContinue reading “The Elizabeth | Amway WHQ News”
ARCHDUKE MEDIA 