The challenge for this piece was gathering enough B-roll to get through the story. There aren’t very many photos that exist of The Elizabeth, much less of Amway founders Dick DeVos and Jay Van Andel on it. To add some flavor to the photos, I animated one of the first images we see so that it looks like the boat is moving away from the dock. It’s called the parallax effect, and I’m happy it turned out so well!
The Elizabeth | Amway WHQ News
ARCHDUKE MEDIA 