These are a collection of videos we call in the news business “snackables.” They’re bite-sized nuggets of information paired with video that are meant to be watched while scrolling through social media feeds such as Facebook, Instagram, and Twitter. Facebook in particular has an autoplay feature that automatically starts videos if they’re in the user’s newsfeed. They start playing with the sound off, so we can’t rely on sound effects or interview clips to attract attention. My goal with these videos is to lead with the best image I had with a graphic that hooks the viewer so they stay and watch the whole thing. Deviating from a 16:9 aspect ratio to a square was done to take up as much screen real estate on small screens as possible.
Videos made with this in mind have an advantage over documentary packages in that they can show up on someone’s feed and get their attention when they otherwise might not have the brand in mind.
ARCHDUKE MEDIA 